Execution Isn’t Everything
Common wisdom in startups is "ideas are easy, execution is everything" The idea being, if someone else can execute an idea better than I can—just by me telling them about it—I shouldn’t work on it! I still think this is true, but now ideas (at least, big ones) are much harder to come by. Simple ideas are easy. "Uber for dog walking," "Airbnb for cars," "vetcove for industrial materials," etc. If you can explain the idea in one sentence, sure, the idea doesn’t matter. It’s all about the execution. Years ago, there were many ideas like this. The mobile + cloud platform shifts were playing out, and there were numerous "obvious" businesses to be built…
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