Why You Should Blog and How to Get Started Quickly

I’m a strong believer that everyone should start a blog. I understand the resistance to committing to it, to getting out there in the conversation, to possibly failing or feeling like you have nothing to say.

I was talking to a close friend the other day who was giving me a hard time for my more technical blog posts:

Everyone has something to say: it hasn’t all been said before!

Here are three reasons you should start blogging now:

It clarifies your thinking. I’ve found that since I’ve started blogging on productivity I’ve implemented more of the principals I’ve blogged about because I’ve created clarity around those principals or thoughts in my own mind. It puts you in the conversation. You’ve heard it said that 80% of success is showing up: your online presence is “showing up” in the digital world. It allows others to easily vet you. Your writing, thinking, personal branding, etc is all present with a blog. When a business partner or employer is evaluating whether or not to partner/hire you, a online presence eliminates some of unknowns. It’s essentially “open sourcing” your brain.

Here’s how to get started:

Signup for an account on WordPress.com, start a self-hosted WordPress blog for more customization, or get a service to setup everything for you. Signup for a buffer account. Connect your LinkedIn, Facebook, and Twitter account. Connect Buffer to your WordPress account. You now have a poor-man’s social media manager. Get the WordPress iOS app and start blogging when you find 10-15 minutes opportunities in your day. Blogging is all about capturing your thoughts as they come to mind and turning them into full blown posts later. Don’t be a perfectionist. In most cases, shipped is better. Be ok with mistakes, get the post out and improve it later. Ship it!

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But It’s Already Been Said Before

I talked with a cousin this past thanksgiving that I hadn’t seen in a while. She stands out from the crowd: she’s traveled to remote Indian villages, traveled around the country in a RV with her husband for the entire summer, wants to move to Italy and work on a farm for a summer. Adventurous, smart, unique, rustic, etc. I love listening to her stories, so do most people she encounters.

She’s wanted to start a blog for a while. “Everything has already been said before. Who wants to read me?” is what’s preventing her from committing.

I’ll admit, this is something I’ve struggled with too. There is so much noise out there that it seems like another blog or article is just adding to the mess of the blogosphere.

Here’s a concept pulled from the platform conference that has changed my perspective on this:

People pay with their time or money. If you have something unique to say, they’ll pay. However, people also pay for convenience. You don’t have to say something unique, you just have to break it down into bite sized pieces that make it more convenient to digest for your niche audience.

Say the thing that’s already been said before anyway.

Say it better. Make it cleaner. Simpler. Don’t quit because of the fear that what you are doing is useless and won’t be read.

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