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What I’ve Learned Searching for a New Startup Idea, Part 3

This is part 3 of a series of blog posts (here’s part 1 & part 2) about what I’m learning as I hunt for a new startup idea to work on). PE Rollups Create Opportunity Private equity is rolling up every industry you can imagine 1 . Plumbers, electricians, dental offices, primary care offices, machine shops, lawn businesses, RV parks, and software. PE is brilliant at extracting returns from an unoptimized business. It’s bad at focusing on the customer and building a great product. As industries roll up, prices increase, the quality of service decreases, and opportunities for a new disruptor at the bottom of the market emerge. Why does this happen? When PE acquires a business, the original founders lose motivation…

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Vertical SaaS is Dead

Ok, not completely, but it’s a catchy headline, huh? Last year, I set out to find a new startup idea with a straightforward thesis: There’s important B2B SaaS software to build. It’s easy to feel like so much software has been built, but if you look under the surface, there’s so much that’s broken. There’s much opportunity to build B2B SaaS—especially for underserved markets. Specific markets are grossly underserved by technology. For instance, founders and engineers don’t generally build for civil engineers or landscape architects, but developers love building devtools and infrastructure. If we build modern software for these underserved markets, they’ll eagerly adopt it…

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What I’ve Learned Searching for a New Startup Idea, Part 2

(this is part two of a series of blog posts about what I’m learning as I hunt for a new startup idea to work on with my cofounder) Find the Best Talent Hire only great people. Eliminate toil incrementally, even at the early stages. Slow growth to avoid hiring B players; this will result in a net decrease in product velocity. This model breaks at some point in a company’s growth, but I think you can keep a small-and-mighty team for longer than one would expect. This was a key advantage Stripe had in its early days. Be Curious and Start Small Have childlike curiosity. Don’t be afraid to build something silly, small, or seemingly useless. Too much filtering of ideas on the outset can cause you to miss something big…

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What I’ve Learned Searching for a New Startup Idea, Part I

I’m a couple of months into hunting for a new startup idea to work on with my cofounder. I’ve learned a lot and I’m trying to capture these learnings as I go to share them. Finding an idea to build a new business around is an interesting process: it’s much different than having a burning problem that you got excited enough about to quit your job. Finding a big idea is similar to being an investor—mixing analytics, experimentation, serendipity, patience, and convictions about what the future looks like into a specific bet on an industry, future trends, product shape, and initial feature wedge…

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